ExecLevel AI gives leadership teams conformity assessment and governance in weeks, not months. Vita Marketing Partners is the worldwide sole master distributor.
The world's first comprehensive law governing artificial intelligence — and it reaches far beyond Europe's borders.
The EU AI Act entered into force on 1 August 2024. It's a risk-based regulation: rather than governing "AI" as one category, it sorts AI systems into tiers based on the harm they could cause, and applies obligations proportionate to that risk.
Like the GDPR before it, the AI Act has extraterritorial reach. It doesn't just apply to companies based in the EU — it applies to any organization whose AI systems are placed on the EU market, or whose output affects people located in the EU, regardless of where the company itself is headquartered. A US or UK company using AI in hiring, lending, or customer-facing decisions that touch EU residents can fall squarely within scope.
Non-compliance isn't a theoretical risk. It carries fines that scale with global annual turnover, not just EU revenue — which is what makes early preparation a board-level issue rather than a technical afterthought.
Every AI system placed on the EU market falls into one of four tiers — and the tier determines what you must do.
Social scoring, manipulative subliminal techniques, and most real-time biometric identification in public spaces. These systems cannot legally be placed on the EU market at all.
AI used in employment, education, credit scoring, law enforcement, and critical infrastructure. Requires risk management, technical documentation, human oversight, and conformity assessment.
Chatbots, deepfakes, and AI-generated content. Users must be told they're interacting with AI, and synthetic content must be clearly labeled.
Spam filters, AI in video games, and most everyday business tools. The vast majority of AI systems fall here, with no new obligations.
The EU's original timeline has shifted. Here's the calendar as it stands after the most recent amendment.
On 24 July 2026, the EU published the Digital Omnibus on AI (Regulation (EU) 2026/1744) in the Official Journal, entering into force just three days later. It postpones several of the AI Act's most consequential deadlines — most notably the high-risk system requirements that were originally due on 2 August 2026 — to give regulators, standards bodies, and companies more time to get the supporting infrastructure in place. Below is the calendar as it now stands.
The EU AI Act enters into force, establishing the risk-based framework.
The ban on unacceptable-risk AI systems and AI literacy obligations take effect. Already in force.
Obligations for general-purpose AI model providers and the designation of national authorities take effect. Already in force.
Article 50 transparency rules apply: users must be informed when interacting with AI, and AI-generated content must be disclosed. This date was not moved.
New. A ban on AI-generated child sexual abuse material and non-consensual intimate imagery takes effect, alongside machine-readable watermarking obligations for AI-generated content already on the market before August 2026.
Delayed from 2 August 2026. Each EU member state must establish at least one national AI regulatory sandbox.
Delayed from 2 August 2026 — a 16-month deferral. Full obligations take effect for standalone high-risk AI systems used in employment, education, credit, and law enforcement.
Delayed from 2 August 2027. Obligations take effect for high-risk AI embedded in regulated products, such as medical devices and machinery.
This timeline reflects the Digital Omnibus on AI as published in the Official Journal on 24 July 2026. It's a planning reference, not legal advice — confirm current requirements with qualified counsel before making compliance decisions.
Fines scale with global annual turnover — not just EU revenue.
For violations of prohibited AI practices — the highest tier of penalty under the Act.
For non-compliance with other obligations, including high-risk system and general-purpose AI requirements.
For supplying incorrect, incomplete, or misleading information to notified bodies or authorities.
Built to get leadership teams to a defensible compliance position quickly — without a six-month consulting engagement.
Risk classification & AI system inventory — identify which of your AI systems fall under the Act, and which risk tier they land in.
Technical documentation & conformity assessment support — build the documentation package regulators expect to see, without starting from a blank page.
Governance & executive reporting — give leadership a clear, board-ready view of compliance status, not a folder of technical logs.
Continuous monitoring — as deadlines and requirements shift, as they have in 2026, your compliance position is tracked and updated rather than frozen at a single audit date.
Vita Marketing Partners is the worldwide sole master distributor for ExecLevel AI. We're building out a network of sub-distributors to bring it to businesses in their own markets.
Bring ExecLevel AI to companies in your network that need to prepare for EU AI Act compliance — any organization with AI touching the EU market is a fit.
Vita Marketing Partners and ExecLevel AI manage the sales process, onboarding, and delivery — you don't need to be a compliance expert to introduce the opportunity.
Earn commission on every client that signs. The exact earning structure and commission percentages are discussed on a call with our team — every market and partner is a little different.
We deliberately don't publish commission figures here — the right structure depends on your market, your network, and deal volume. Reach out and we'll walk through the specifics together.